KOL Type
No. of Posts
Cost (RMB)
Impressions
Top-tier
They are flat out famous. Their content truly influences the masses, making certain your brand is more recognizable.
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Mid-tier
They are generally well known in their industry. They can have significant impact connecting with core followers and beyond.
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Micro
They commonly serve a niche area of interest with a small but robust following. Great for more targeted campaigns.
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Long tail
They are often just starting out or content creator hobbyists. Work with enough of them and you can see some decent results.
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Total
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Total
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